I read a lot of books about self-improvements, being positive, life lessons, and emotional intelligence EQ. I guess this does come from some sort of self-consciousness where I am trying to project a certain behaviour that with proper study and training might just come natural and I reach my objective of being that person who people would say “she takes things easy” and “she is always smiling”.
A couple of years back I have written an article asking the question: Why aren’t we socially active?! My response back then was mainly about the use of the tools that make it easy for us to be notified, read, and eventually share. Meaning the mobile apps !
However, my intake today is that social is different when it comes to being social from a business perspective. Yes, it is about sharing, but seeing an update from a friend and sharing a comment is one thing, and responding to a feedback about your products or services from a customer is another.
I know by now everyone either really knows what BigData is or at least has a general understanding. As a person in the field, I have great appreciation to all that is digital. I wrote many times about the importance of being effective in B2B marketing and even detailed how tracking needs to be done in this post about campaign tracking; a.k.a building BigData. But I have recently read an article here about how data contributed to building personas of individuals to control how they vote. Yes, I used the word control cause with bigdata we can define, or as per the article, predict to a high degree the personality of the individual being targeted.
I guess it is that time of the year when we look back at our objectives for the year and see if we have met them. We also start planning ahead and set resolutions for the new year to come.
Instead of a personal reflection, I want to share the social strategy that worked for 2016 and what, if any, can be done differently in 2017. (more…)
I have been following up, as probably everyone in the planet, the US elections and one thing that was mentioned many times by many is how could all the predictions fail and poll results come out empty. Do not worry, this is not a political article, we all had our share of those in the past months. I am using this as an example of how what we think and what we read about comes back to impact how we see or, in this case, not see the reality beyond. This is of course the filter bubble of content we consume online and particularly on social media.
I have been to Gitex 2016. A large technology-focused exhibition that is held in Dubai, UAE. In spite the focus on consumers’ products and latest advances in technology in general; there were vertical days where they covered various industries and there was a day for “Digital Marketing” that strangely enough had more sessions about virtual reality and augmented reality than we usually see in events for digital marketing … or maybe that is where we are heading ?! So, it got me thinking and thus my topic this month; are consumers ready for VR, AR, and AI?
Those following my posts & blog might have noticed that I am more focused on the #B2B vs the #B2C sector. Although a real advocate for #digital all across; I can never iterate enough how social is relatively a walk in the park for my B2C fellow marketers and a true painful endeavor (sorry to say) for us B2B’s.
I have been reading about the recent announcement from LinkedIn to promote influencers’ videos heavily on their platform and now Pinterest is getting into promotional video ads, and could not help but think; What is New Here? Videos have been around since ever and YouTube popularity is yet to be challenged?!!
The past two weeks have been buzzing with the news about the new mobile app from Nintendo “Pokémon Go”, so I guess one more article about it won’t hurt.
I want to stay true to my roots and see how such a brand managed to reinvent itself and get a market boost in less than 8 days from the time the app was launched. They are even reporting 12 million daily players … (more…)