I have been following up, as probably everyone in the planet, the US elections and one thing that was mentioned many times by many is how could all the predictions fail and poll results come out empty. Do not worry, this is not a political article, we all had our share of those in the past months. I am using this as an example of how what we think and what we read about comes back to impact how we see or, in this case, not see the reality beyond. This is of course the filter bubble of content we consume online and particularly on social media.
I have been to Gitex 2016. A large technology-focused exhibition that is held in Dubai, UAE. In spite the focus on consumers’ products and latest advances in technology in general; there were vertical days where they covered various industries and there was a day for “Digital Marketing” that strangely enough had more sessions about virtual reality and augmented reality than we usually see in events for digital marketing … or maybe that is where we are heading ?! So, it got me thinking and thus my topic this month; are consumers ready for VR, AR, and AI?
Those following my posts & blog might have noticed that I am more focused on the #B2B vs the #B2C sector. Although a real advocate for #digital all across; I can never iterate enough how social is relatively a walk in the park for my B2C fellow marketers and a true painful endeavor (sorry to say) for us B2B’s.
I have been reading about the recent announcement from LinkedIn to promote influencers’ videos heavily on their platform and now Pinterest is getting into promotional video ads, and could not help but think; What is New Here? Videos have been around since ever and YouTube popularity is yet to be challenged?!!
The past two weeks have been buzzing with the news about the new mobile app from Nintendo “Pokémon Go”, so I guess one more article about it won’t hurt.
I want to stay true to my roots and see how such a brand managed to reinvent itself and get a market boost in less than 8 days from the time the app was launched. They are even reporting 12 million daily players … (more…)
I read a lot about statistics and big data in the digital world and always wonder why the research says businesses are failing to see the ROI of social media. Econsultancy recent B2B digital trends report says that only 25% can actually measure the return on their investments in social media.