Annotated Bibliography  17 Jan 2008 08:16 PM  Sally Ahmed |
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- Lewis, Grace. , Santiago Comella-Dorda, Pat Place and Daniel Plakosh. “An Enterprise Information System Data Architecture Guide.” Carnegie Mellon, Software Engineering Institute http://www.sei.cmu.edu/pub/documents/01.reports/pdf/01tr018.pdf (accessed Aug 1, 2007)
 This reports discusses how data is built and architected to be stored, managed, and used by systems. Internet business applications are all data driven; thus data operations and models need to be properly defined as they move across the system. The report is well cited and presents a good resource for businesses and academics.
- Lou, MacVittie. “Who’s managing your Web Services?”. Network Computing15, no.11 (2004,Jun):63-76 (accessed Jun 29 ,2007)
 Full reference for how online products that use web services to manage the different B2B transactions can be evaluated. The article also identifies the features of web services and how tests are performed. The material is for businesses and professional to understand this revolving technology and how it is impacting online portals.
- Mentzer, John. William DeWitt and Yie Wang. “DEFINING SUPPLYCHAIN MANAGEMENT.” Journal of Business Logistics22, no.2. (2001, February) (accessed Jul 15 ,2007)
 The article discusses supply chain management various definitions, types and the philosophy involved in SCM as approached by businesses. The paper is well referenced and provides substantial support for the characteristics of SCM and the motives behind the increasing demand on its implementation.
- Mithas, Sunil., M.S. Krishnan and Claes Fornell. “Why Do Customer Relationship management applications affect Customer Satisfaction?.” University of Maryland, School of Business. http://www.wam.umd.edu/~smithas/mithascrmcs2005.pdf (accessed Jul 19 ,2007)
 A research that relates customer satisfaction to the customer relationship management program undertaken by firms. The document, prepared by a team including business professors, discusses the importance of distributing the customer behavior knowledge across all parties of the business supply chain.
- Peppers, Don and Martha Rogers. Return on Customer: Creating Maximum Value From Your Scarcest Resource. Currency Press, 2005.
 The book ,by the mostly acclaimed business leaders PhD. holders in one to one marketing, discuss the importance of creating value adding relationship with customers rather than becoming profit driven. The book provides business strategies that aid businesses in handling customers and managing their internal resources and financial matrix.
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