As search engine marketing has grown as an industry, so too have the number of conferences and events dedicated to it.
The advantages of learning SEM via conferences and seminars are:
- They offer cutting edge information
- They often provide access to search engine staff
- They give you the ability to network with peers
The disadvantages of learning SEM via conferences and seminars are:
- You must travel to the venue
- They generally provide no training material
- They can be more expensive than other options
- You’ll have no record or proof of skills acquired
Just as the number of conferences relating to search engine marketing has grown, so too has the demand for in-house training in SEO and SEM subjects.
The advantages of learning SEM via in-person training are:
- It generally includes step-by-step instructions
- Training material is usually provided
- Verification of subjects studied is provided
- You have the ability to network with your peers
- Some form of certification is generally given
- University credits are sometimes available
- Certification may be recognized by potential employers
The disadvantages of learning SEM via in-person training are:
- You must travel to the venue
- The information can date quickly
- It can be more expensive than other options
02 Apr 2009 02:25 PM 
Kalena Jordan 
3265 
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