The book describes how affiliate marketing works in terms that apply to businesses and students. The material covers how to build an affiliate program, the theories, activities, and the characteristics of the Internet interaction. The book helps in maintaining a long term relationship with online customers and brings benefit to businesses.

The article by the business research journal discusses the value of the customer as the main focus of growing online businesses. The study is about how commerce portals focus on identifying what adds value to consumers, study their online activities, and modify price and value to retain loyal customers.

A paper, by university students, that addresses the trend of businesses going online and working with members with cultural and geographical diversities. The paper is well referenced and provides good case studies about the construction of online fronts from Google and yahoo.

The eCommerce class at Saint’s mary’s university talks about having a business model and how vital it is to the success of any online business venture by small to medium enterprises. The paper shows how different benchmarks are created with practical case studies from known companies to cover many of the aspects in electronic commerce.

The article provide an overview of SCM including its definition and main aspects. It also discusses SCM framework and its distinguished elements. The paper, written by a professor of transportation and logistics and by one of the business leaders in one-to-one marketing, brings a detailed research material and a wide marketing prospective to the characteristics of SCM.