This market audit is to support in identifying relative knowledge about the status of the broadband Internet service in the UK, highlighting the usage, competitions, market status, distribution level, size, and overall market placement.


The below is a priliminary high-level economic analysis that helps in building the market Audit, to download the market audti check the Download Section

High-level economic analysis – United Kingdom

1. Introduction

This analysis helps identifies the economic bases of selling products and services to companies and individuals in the United Kingdom.



2. Population

   1. Total Population
      60,776,238 (2007) (1)
      1. Growth
         0.275% based on the 2007 est. (1)
      2. Number of live births
         Total: 5.01 deaths/1,000 live births
         Male: 5.58 deaths/1,000 live births
         Female: 4.4 deaths/1,000 live births (1)
      3. Birthrates
         10.67 births/1,000 population (1)
   2. Distribution of population
      1. Age
         0-14 years: 17.2% (male 5,349,053/female 5,095,837)
         15-64 years: 67% (male 20,605,031/female 20,104,313)
         65 years and over: 15.8% (male 4,123,464/female 5,498,540) (1)
      2. Sex
         At birth: 1.05 male(s)/female
         under 15 years: 1.04 male(s)/female
         15-64 years: 1.025 male(s)/female
         65 years and over: 0.75 male(s)/female
         total population: 0.98 male(s)/female (1)
      3. Geographic area (urban, suburban, and rural density and concentration)
         Urban 89.7% 2005
         Rural 10.3%  2005 (2)
      4. Migration rates and patterns
         Asylum 1.522 per capita
         Foreign Population inflow 4.77821 thousand per 1 million p (3)
         2.17 migrant(s)/1,000 population (2007) (1)
      5. Ethnic groups
         white (of which English 83.6%, Scottish 8.6%, Welsh 4.9%, Northern Irish 2.9%) 92.1%, black 2%, Indian 1.8%, Pakistani 1.3%, mixed 1.2%, other 1.6% (2001 census) (1)