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>  Academic articles
Market Audit and Economic Analysis
Date 12 Feb 2008 05:54 PM  Author Sally Ahmed  Hits 4914  Language

  • Developments in science and technology
    1. Percentage of GNP invested in research and development
      0.61 (3)
  • Channels of distribution (macro analysis)
    This section reports data on all channel middlemen available within the market. Later, you will select a specific channel as part of your distribution strategy.
    1. Retailers
      1. Number of retailers
        11% of all enterprises are in the retail business (20)
      2. Typical size of retail outlets
        $ 512 billion (2006) (20)
      3. Customary markup for various classes of goods
        G ()
      4. Methods of operation (Cash/Credit)
        Cash / Credit
      5. Scale of operation (large/small)
        6% of GDP (20)

    • References

    1. CIA- The World Factbook – https://www.cia.gov/library/publications/the-world-factbook/ (accessed 23 September 2007
    2. Population Division of the Department of Economic and Social Affairs of the United Nations Secretariat, World Population Prospects: The 2006 Revision and World Urbanization http://esa.un.org/unpp/(accessed 28 September 2007)
    3. Nation Master – statistics http://www.nationmaster.com/countries (accessed 23 September 2007)
    4. Federation of International Trade associations, International Trade, export Imports, World Trade country profile http://www.fita.org/countries/  (accessed 28 September 2007)
    1. ByteStart business portal, http://www.bytestart.co.uk/content/19/19_1/small-business-statistics-2006.shtml (accessed 2 October 2007)
    2. Public Sector Information Licensing statistics, http://www.opsi.gov.uk/about/website-statistics/licensing-statistics.htm (accessed 1 October 2007)
    3. Wikipedia, Taxation in the United kingdom, http://en.wikipedia.org/wiki/Taxation_in_the_United_Kingdom (accessed 1 October 2007)
    4. British Retail consortium , http://www.brc.org.uk/latestdata.asp?iCat=52&sCat=RETAIL+KEY+FACTS (accessed 2 October 2007)
     
    Tags  Anaylsis Economy marketing Research UK
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