As I do every year now, I attended Internet World in London's Earl court. The exhibition attracts just about every SMB looking to get a bite of the digital market and every single agency who can not afford to miss this jungle for hunting clients.
I would say I am a regular and this year the queues to listen to the likes of Google and Facebook are even longer..
Social media and social networking was the theme this year just like last year. I did not get much out of the exhibition this time, however, few seminars did catch my attention and got me thinking.. One I wrote about (
Unsocial in a social market) and another was talking about strategy and policy opening the door for a discussion about the need for a proper social software.... how do you define that ?