I have been reading recently about the trends that are revolutionary and the topic of “Digital Twin” surfaced.
Research and studies in the growth of machine learning market show promising growth rates that averages at 20% annually to reach nearly $16+ billion by 2019. This does not necessary mean that businesses must leverage the technology. But it does mean they need to find ways to be current in how they provide marketing services, mainly for agencies trying to compete.
I have been reading, as many of you would be probably, a lot about the applications of AI and how artificial intelligence and machine learning is evolving to be or feel like us humans and I could not help but wonder if that would be a good thing as many other aspects seem to be, so far and generally, accepted as the norm. I am referring to the news about the citizenship given to the AI robot named #Sophia !
I read a lot of books about self-improvements, being positive, life lessons, and emotional intelligence EQ. I guess this does come from some sort of self-consciousness where I am trying to project a certain behaviour that with proper study and training might just come natural and I reach my objective of being that person who people would say “she takes things easy” and “she is always smiling”.
I have been following up, as probably everyone in the planet, the US elections and one thing that was mentioned many times by many is how could all the predictions fail and poll results come out empty. Do not worry, this is not a political article, we all had our share of those in the past months. I am using this as an example of how what we think and what we read about comes back to impact how we see or, in this case, not see the reality beyond. This is of course the filter bubble of content we consume online and particularly on social media.
I have been to Gitex 2016. A large technology-focused exhibition that is held in Dubai, UAE. In spite the focus on consumers’ products and latest advances in technology in general; there were vertical days where they covered various industries and there was a day for “Digital Marketing” that strangely enough had more sessions about virtual reality and augmented reality than we usually see in events for digital marketing … or maybe that is where we are heading ?! So, it got me thinking and thus my topic this month; are consumers ready for VR, AR, and AI?