I have been to Gitex 2016. A large technology-focused exhibition that is held in Dubai, UAE. In spite the focus on consumers’ products and latest advances in technology in general; there were vertical days where they covered various industries and there was a day for “Digital Marketing” that strangely enough had more sessions about virtual reality and augmented reality than we usually see in events for digital marketing … or maybe that is where we are heading ?! So, it got me thinking and thus my topic this month; are consumers ready for VR, AR, and AI?
The past two weeks have been buzzing with the news about the new mobile app from Nintendo “Pokémon Go”, so I guess one more article about it won’t hurt.
I want to stay true to my roots and see how such a brand managed to reinvent itself and get a market boost in less than 8 days from the time the app was launched. They are even reporting 12 million daily players … (more…)