Big on Social or Just Social !

A couple of years back I have written an article asking the question: Why aren’t we socially active?! My response back then was mainly about the use of the tools that make it easy for us to be notified, read, and eventually share. Meaning the mobile apps !

However, my intake today is that social is different when it comes to being social from a business perspective. Yes, it is about sharing, but seeing an update from a friend and sharing a comment is one thing, and responding to a feedback about your products or services from a customer is another.
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B2B, B2C, and Intra-Business

B2B or business-to-business : is an architecture that is built on the Internet to service other businesses and is characterized by High-volume, Low-cost, long-term purchases made by venders seeking goods and services for distribution and further marketing (Porter, Keynes, 2003) . For example, Abebook (www.abebooks.com) provides a service for other bookstores to publish their books online to be sold through Abebook.

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