I have recently upgraded my Surface Windows 10 to the Windows 10 Creators Update. As it stabilises, I have been experiencing issues with my McAfee anti-virus security package. It kept getting disabled as the updates ran. Apparently it was a common issue as many reported their anti-virus packages not running on startup. This got me thinking; if I wasn’t someone with a tech background would I have noticed or even flagged it as I have done so as part of the feedback to Microsoft?!
I know by now everyone either really knows what BigData is or at least has a general understanding. As a person in the field, I have great appreciation to all that is digital. I wrote many times about the importance of being effective in B2B marketing and even detailed how tracking needs to be done in this post about campaign tracking; a.k.a building BigData. But I have recently read an article here about how data contributed to building personas of individuals to control how they vote. Yes, I used the word control cause with bigdata we can define, or as per the article, predict to a high degree the personality of the individual being targeted.
I have been following up, as probably everyone in the planet, the US elections and one thing that was mentioned many times by many is how could all the predictions fail and poll results come out empty. Do not worry, this is not a political article, we all had our share of those in the past months. I am using this as an example of how what we think and what we read about comes back to impact how we see or, in this case, not see the reality beyond. This is of course the filter bubble of content we consume online and particularly on social media.