I have recently upgraded my Surface Windows 10 to the Windows 10 Creators Update. As it stabilises, I have been experiencing issues with my McAfee anti-virus security package. It kept getting disabled as the updates ran. Apparently it was a common issue as many reported their anti-virus packages not running on startup. This got me thinking; if I wasn’t someone with a tech background would I have noticed or even flagged it as I have done so as part of the feedback to Microsoft?!
Everyone likes a good prediction ! A while back, I have written a blog piece about levelling the playing field, in which I have suggested Twitter would either up their game or get ready to be conquered by Microsoft or Google; so I guess they have upped their game ! but for how long !
A couple of years back I have written an article asking the question: Why aren’t we socially active?! My response back then was mainly about the use of the tools that make it easy for us to be notified, read, and eventually share. Meaning the mobile apps !
However, my intake today is that social is different when it comes to being social from a business perspective. Yes, it is about sharing, but seeing an update from a friend and sharing a comment is one thing, and responding to a feedback about your products or services from a customer is another.
I know by now everyone either really knows what BigData is or at least has a general understanding. As a person in the field, I have great appreciation to all that is digital. I wrote many times about the importance of being effective in B2B marketing and even detailed how tracking needs to be done in this post about campaign tracking; a.k.a building BigData. But I have recently read an article here about how data contributed to building personas of individuals to control how they vote. Yes, I used the word control cause with bigdata we can define, or as per the article, predict to a high degree the personality of the individual being targeted.
I have been reading about the recent announcement from LinkedIn to promote influencers’ videos heavily on their platform and now Pinterest is getting into promotional video ads, and could not help but think; What is New Here? Videos have been around since ever and YouTube popularity is yet to be challenged?!!
I read a lot about statistics and big data in the digital world and always wonder why the research says businesses are failing to see the ROI of social media. Econsultancy recent B2B digital trends report says that only 25% can actually measure the return on their investments in social media.