Big on Social or Just Social !

A couple of years back I have written an article asking the question: Why aren’t we socially active?! My response back then was mainly about the use of the tools that make it easy for us to be notified, read, and eventually share. Meaning the mobile apps !

However, my intake today is that social is different when it comes to being social from a business perspective. Yes, it is about sharing, but seeing an update from a friend and sharing a comment is one thing, and responding to a feedback about your products or services from a customer is another.
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What can you do to stop #BigData from controlling you?

I know by now everyone either really knows what BigData is or at least has a general understanding. As a person in the field, I have great appreciation to all that is digital. I wrote many times about the importance of being effective in B2B marketing and even detailed how tracking needs to be done in this post about campaign tracking; a.k.a building BigData. But I have recently read an article here about how data contributed to building personas of individuals to control how they vote. Yes, I used the word control cause with bigdata we can define, or as per the article, predict to a high degree the personality of the individual being targeted.
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Googe+ Vs Facebook

Would you switch – Google+

Following on my last blog piece about whether or not we should change our Facebook profile to use the new Timeline interface or not (not that we had much of a choice) I have recently read about Google new interface on Google+ and even updated my own using some of the new features that seem to make it more interactive and theoretically more inviting, but is that what is wrong with the current Google+ ?

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