I have always struggled with the notion of private vs public social profiles and having recently watched the movie the Circle a.k.a Google, I was happy to see it’s a common dilemma.
Everyone likes a good prediction ! A while back, I have written a blog piece about levelling the playing field, in which I have suggested Twitter would either up their game or get ready to be conquered by Microsoft or Google; so I guess they have upped their game ! but for how long !
I have been to Gitex 2016. A large technology-focused exhibition that is held in Dubai, UAE. In spite the focus on consumers’ products and latest advances in technology in general; there were vertical days where they covered various industries and there was a day for “Digital Marketing” that strangely enough had more sessions about virtual reality and augmented reality than we usually see in events for digital marketing … or maybe that is where we are heading ?! So, it got me thinking and thus my topic this month; are consumers ready for VR, AR, and AI?
The past two weeks have been buzzing with the news about the new mobile app from Nintendo “Pokémon Go”, so I guess one more article about it won’t hurt.
I want to stay true to my roots and see how such a brand managed to reinvent itself and get a market boost in less than 8 days from the time the app was launched. They are even reporting 12 million daily players … (more…)
Following on my last blog piece about whether or not we should change our Facebook profile to use the new Timeline interface or not (not that we had much of a choice) I have recently read about Google new interface on Google+ and even updated my own using some of the new features that seem to make it more interactive and theoretically more inviting, but is that what is wrong with the current Google+ ?
I am one of the people who delete web cookies, browsers cache, and make sure not to be logged into anything while I do search or online shopping. For a person working in the field of digital marketing, one would assume that I should support these technologies knowing how beneficial they are in delivering the right content to the right person. Which I do support from that perspective, however, I question the level of targeting currently being deployed and automated to the point of limiting what we get to see and become aware off although it is publicly available online.