I have been in the marketing field for nearly a decade now and it is nice to see the growth in the industry and the variation of the skills required to become a successful marketer. (more…)
I have attended a seminar recently about how much social one can be in a virtual world. Although networks like Facebook, Twitter, LinkedIn and others redefined how we as humans interact, one thing remains, we are still humans and do have boundaries when it comes to how social we can be.
B2B or business-to-business : is an architecture that is built on the Internet to service other businesses and is characterized by High-volume, Low-cost, long-term purchases made by venders seeking goods and services for distribution and further marketing (Porter, Keynes, 2003) . For example, Abebook (www.abebooks.com) provides a service for other bookstores to publish their books online to be sold through Abebook.
The information in this document should support in understanding the scope of broadband Internet service in the UK market to produce maximum sales and profits. The action plan reflects, based on the research, the most effective means of marketing broadband subscription in the UK. Advertising material, suggested promotions, packaging, and additional resources necessary to implement the proposed plan are also presented.