What can you do to stop #BigData from controlling you?

I know by now everyone either really knows what BigData is or at least has a general understanding. As a person in the field, I have great appreciation to all that is digital. I wrote many times about the importance of being effective in B2B marketing and even detailed how tracking needs to be done in this post about campaign tracking; a.k.a building BigData. But I have recently read an article here about how data contributed to building personas of individuals to control how they vote. Yes, I used the word control cause with bigdata we can define, or as per the article, predict to a high degree the personality of the individual being targeted.
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Change the Frame Change the Game

If you are reading this headline and wondering what game; I mean “LIFE” naturally as there is no other. I have recently been in a training course that apparently only 5% of the population thus far care to go into. The world of Neuro-Semantics and Self Leadership was the topic of the training. If you are familiar with the subject, then you are one of those few who know that what we think of life and how we live is entirely up to us and for a fact, what you sow you shall reap.

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