Everyone likes a good prediction ! A while back, I have written a blog piece about levelling the playing field, in which I have suggested Twitter would either up their game or get ready to be conquered by Microsoft or Google; so I guess they have upped their game ! but for how long !
I guess it is that time of the year when we look back at our objectives for the year and see if we have met them. We also start planning ahead and set resolutions for the new year to come.
Instead of a personal reflection, I want to share the social strategy that worked for 2016 and what, if any, can be done differently in 2017. (more…)
Those following my posts & blog might have noticed that I am more focused on the #B2B vs the #B2C sector. Although a real advocate for #digital all across; I can never iterate enough how social is relatively a walk in the park for my B2C fellow marketers and a true painful endeavor (sorry to say) for us B2B’s.
I have been reading about the recent announcement from LinkedIn to promote influencers’ videos heavily on their platform and now Pinterest is getting into promotional video ads, and could not help but think; What is New Here? Videos have been around since ever and YouTube popularity is yet to be challenged?!!
I read a lot about statistics and big data in the digital world and always wonder why the research says businesses are failing to see the ROI of social media. Econsultancy recent B2B digital trends report says that only 25% can actually measure the return on their investments in social media.