The information in this document would present an understanding of the consumers market in the UK to support a commercial airline company gain new customers and subsequently increase its revenue and profits for the year 2010.
A case study about how Ford Motors benefited from the Internet in building a network that linked all its offices at a time when the Web was still young and very few realized the potentials…the case study addresses several issues and how Ford managed to resolve them and continue building its innovative infrastructure…
B2B or business-to-business : is an architecture that is built on the Internet to service other businesses and is characterized by High-volume, Low-cost, long-term purchases made by venders seeking goods and services for distribution and further marketing (Porter, Keynes, 2003) . For example, Abebook (www.abebooks.com) provides a service for other bookstores to publish their books online to be sold through Abebook.
The information in this document should support in understanding the scope of broadband Internet service in the UK market to produce maximum sales and profits. The action plan reflects, based on the research, the most effective means of marketing broadband subscription in the UK. Advertising material, suggested promotions, packaging, and additional resources necessary to implement the proposed plan are also presented.