B2B, B2C, and Intra-Business

B2B or business-to-business : is an architecture that is built on the Internet to service other businesses and is characterized by High-volume, Low-cost, long-term purchases made by venders seeking goods and services for distribution and further marketing (Porter, Keynes, 2003) . For example, Abebook (www.abebooks.com) provides a service for other bookstores to publish their books online to be sold through Abebook.

(more…)

Read More

Marketing Plan Broadband Internet Service UK

The information in this document should support in understanding the scope of broadband Internet service in the UK market to produce maximum sales and profits. The action plan reflects, based on the research, the most effective means of marketing broadband subscription in the UK. Advertising material, suggested promotions, packaging, and additional resources necessary to implement the proposed plan are also presented.

(more…)

Read More