I have been reading recently about the trends that are revolutionary and the topic of “Digital Twin” surfaced.
Research and studies in the growth of machine learning market show promising growth rates that averages at 20% annually to reach nearly $16+ billion by 2019. This does not necessary mean that businesses must leverage the technology. But it does mean they need to find ways to be current in how they provide marketing services, mainly for agencies trying to compete.
I have recently upgraded my Surface Windows 10 to the Windows 10 Creators Update. As it stabilises, I have been experiencing issues with my McAfee anti-virus security package. It kept getting disabled as the updates ran. Apparently it was a common issue as many reported their anti-virus packages not running on startup. This got me thinking; if I wasn’t someone with a tech background would I have noticed or even flagged it as I have done so as part of the feedback to Microsoft?!
Everyone likes a good prediction ! A while back, I have written a blog piece about levelling the playing field, in which I have suggested Twitter would either up their game or get ready to be conquered by Microsoft or Google; so I guess they have upped their game ! but for how long !
A couple of years back I have written an article asking the question: Why aren’t we socially active?! My response back then was mainly about the use of the tools that make it easy for us to be notified, read, and eventually share. Meaning the mobile apps !
However, my intake today is that social is different when it comes to being social from a business perspective. Yes, it is about sharing, but seeing an update from a friend and sharing a comment is one thing, and responding to a feedback about your products or services from a customer is another.
I know by now everyone either really knows what BigData is or at least has a general understanding. As a person in the field, I have great appreciation to all that is digital. I wrote many times about the importance of being effective in B2B marketing and even detailed how tracking needs to be done in this post about campaign tracking; a.k.a building BigData. But I have recently read an article here about how data contributed to building personas of individuals to control how they vote. Yes, I used the word control cause with bigdata we can define, or as per the article, predict to a high degree the personality of the individual being targeted.
I guess it is that time of the year when we look back at our objectives for the year and see if we have met them. We also start planning ahead and set resolutions for the new year to come.
Instead of a personal reflection, I want to share the social strategy that worked for 2016 and what, if any, can be done differently in 2017. (more…)
I have been following up, as probably everyone in the planet, the US elections and one thing that was mentioned many times by many is how could all the predictions fail and poll results come out empty. Do not worry, this is not a political article, we all had our share of those in the past months. I am using this as an example of how what we think and what we read about comes back to impact how we see or, in this case, not see the reality beyond. This is of course the filter bubble of content we consume online and particularly on social media.